The small business was born in 1919, when Giuseppe Terriaca moved from Sant’Elena Sannita in Molise, then in the province of Campobasso and today in Isernia, to seek, or rather create, fortune in Rome.
He opened small shops, including the one that is still today in the Trevi Fountain, in Via del Lavatore 57.
Having several brothers, he entrusted this one in the Trevi Fountain, or more exactly in Via del Lavatore, a few meters from Piazza di Trevi, to his brother Lorenzo.
Unfortunately, Lorenzo had a very short life, and his wife Ferminia found herself in her early twenties having to look after what was then a cutlery, as well as her two sons Armando and Rosina, all called Rosy.
Those were the years between the First and Second World War.
PROFUMERIA COLTELLERIA TERRIACA
Armando took a different path, while Rosy joined her mother at a very young age in the management of the cutlery, already during the Second World War. Ferminia maintained his presence, albeit occasionally, until shortly before his death in 1994, now almost ninety years old, in the historic workshop.
Rosy, who in turn passed away in 2013, was also present in perfumery until almost ninety years.
Meanwhile, even Stefania, daughter of Rosy and a graduate in Political Science, had joined the family business, which became a well-known perfumery and subsequently took over the reins, successfully leading the business in the era of the perfume explosion with high fashion brands.
Perfumes were also joined by costume jewelery and accessories. Cutlery, a historical license along with that of perfumery, has always remained present in the boutique.
A long Roman history of successful women as workers, mothers and grandmothers, whose contemporary touch always remains present.
LA DOLCE VITA ANNI 60
The setting of the shop remained, for forty years, very similar to that of the 1960s of the Dolce Vita, to preserve the ancient warmth of the tradition much appreciated by the many tourists who visited the area, while obviously merchandise has kept up with the times.
In the 1920s the shop was set up mainly as a cutlery sector that has gradually given way to perfumery and costume jewelery: but knives continue to be present, albeit in collectible creations or as multifunctional knives.
AQUA TREVI – NICHE PERFUMERY
In 2019 Stefania plans to retire and Francesco, with a degree in Economics, decides to transfer his ten-year experience as a manager in the automotive sector to renew the perfumery business.
He supports Stefania in the management of the shop, not only for the complete renovation of the premises and for the search for new proposals to offer to the public, but above all to develop all the processes to create her own line of niche fragrances, from the 100% made supply chain in Italy, inspired by the Trevi Fountain and the Dolce Vita and available as personal fragrances and home fragrances.
In February 2020, the total renovation of the store was started, completed in July, however, following the change despite the full phase of the pandemic.
A return to the origins, which takes over a long family tradition in the heart of Rome, leaving the consolidated path in multinational, to totally immerse yourself in the challenge of relaunching an offer of authenticity and beauty that also contributes to enhancing the passage to Fontana of Trevi also for the Romans themselves.
It is the fourth generational transition, which also involves a change in the product typology, which moves from traditional perfumery to the Artistic Perfumery of niche brands. The bijoux and accessories sector remains, favoring an artisanal offer.
A further strengthening of the business is achieved with the introduction of the AQUA TREVI line of niche perfumes, both in the proposal as Eau de Parfum and as Home Fragrance, designed and produced exclusively for the boutique in the center of Rome.
L’AIR DU DESERT MAROCAIN€129,00
ORO ROSSO€150,00 – €247,00
DESIRTOXIC Parfum€98,00 – €235,00
SALINA€49,00 – €103,00
CANNABIS€105,00 – €155,00
AQUA TREVI CASA – LAVATORE 57€29,00 – €75,00
AQUA TREVI CASA – AURUM ROMAE€29,00 – €75,00
LA DOLCE FOUNTAIN€95,00
AQUA TREVI – è GLAM€49,00 – €90,00
VIA DEL LAVATORE
Even before the construction of the Trevi Fountain, before the Quirinal Hill became the seat of the Presidency of the Republic and before it was the residence of the sovereigns, the Pope resided in the Quirinal Palace.
Just below it was built a public laundry, soon renamed in the typical Roman synthesis “laundry of the Pope”. The tradition has resisted until today and Via del Lavatore in the name preserves its ancient tradition.
Our Artistic Perfumery is located a few meters from the corner where it crosses Piazza di Trevi, where there is the historic and well-known votive shrine with the image of the Madonna dell’Archetto.
The Romans are legendary for the construction of aqueducts which are still today great works of engineering and civilization.
The Virgin Aqueduct (Aqua Virgo) is the only one of the eleven main aqueducts of ancient Rome that has remained uninterruptedly functional to this day, feeding its own Trevi Fountain, among others.
It was inaugurated on 9 June 19 BC: twenty centuries of water!
Under the cobblestones of Rome, in fact, the Acqua Vergine still flows through different areas of the city: from the Pincio to Campo Marzio, passing through Via dei Condotti to, in fact, the Trevi Fountain, which rests majestically on Palazzo Poli. It also feeds other monumental fountains in Rome such as the Barcaccia in Piazza di Spagna and the Fontana dei Fiumi in Piazza Navona.
During the excavations for the renovation of the former Trevi cinema, a small and extraordinarily suggestive archaeological site was unearthed, one of the cisterns of the Virgin Aqueduct, to be precise a “castellum aquae”.
The underground archaeological area is located a stone’s throw from the Trevi Fountain, immediately behind the Church of Saints Vincenzo and Anastasio on Piazza di Trevi. Not only historical artifacts, but you can admire the current flow of the Acqua Vergine with its perfumes: the city of water.
It rises majestically and authoritatively on the Quirinal Hill, one of the Seven Hills of Rome.
Given its wonderful elevated position and the healthiness of the area, it has been home to residences, public and religious buildings since ancient times.
Once the seat of the Popes, it later became the home of the crown.
Since 1946 it has been the residence of the Presidency of the Republic. Not only does it host the highest and most authoritative office of the Italian State, but inside it preserves an unparalleled artistic heritage. From the Tapestries to the Courtyard of Honor.
The Quirinal Gardens, enclosed within it, are a green area of about four hectares, a masterpiece of refined elegance in the heart of Rome.
The Scuderie del Quirinale is today an evocative museum center that has hosted, among others, the extraordinary exhibition that celebrated the universal genius of Raphael, master of the Renaissance, who died in Rome on April 6, 1520.
Going down via della Dataria, you come across Vicolo Scanderberg, an evocative junction that leads to Via del Lavatore, where our niche perfumery has been located since 1919, until you meet the majesty of the Trevi Fountain.
MADONNA DEL POZZO
Rome, city of domes and churches, which contain unique stories and masterpieces in the world.
Remaining in theme with the Trevi Fountain, water is once again the protagonist of this small Catholic jewel, the Church of Santa Maria in Via, right next to the fountain.
One night in 1256, the waters of the well of a stable that was located where the Church stands, came out. Something elusive was floating on the water: it was a thin stone slab depicting the Virgin Mary.
Cardinal Pietro Capocci, after a prayer, managed to pick it up delicately. Suddenly, the unstoppable water stopped flowing out.
In place of the stable, a chapel dedicated to the Madonna was erected, while the well below is still active.
A small Lourdes in the heart of Rome, where many pilgrims, faithful, Romans and tourists flock to take a sip of the miraculous water.